Join the Global Generosity
Movement this GivingTuesday

While Black Friday and Cyber Monday are the biggest shopping days of the year, GivingTuesday on December 3rd marks something greater. It’s the global movement to do better for each other and the planet through acts of generosity.

Learn more about all the different ways you can spread generosity this year including our exciting collaboration with Western Financial Group Communities Foundation to donate $100,000 to support Canadian Charities.

#100kforGivingTuesday
 

Learn More

Explore More Ways to Give
On GivingTuesday


Find a Giving Tuesday campaign

Find your favourites among 85,000+ registered charities on CanadaHelps. Plus, easy and instant tax receipting, all in one place!

Fundraise for your favourite charity

Launch a fundraiser in minutes and inspire those around you to participate in charitable giving. Plus, you can support one or multiple charities.

Donate in honour of your loved ones

Donate to your loved one’s favourite charity and send them an eCard to let them know that a gift has been made in their name.

Share the Love – Give a Charity Gift Card

From our NEW GivingTuesday gift cards to any occasion you can think of, help your loved ones support the causes important to them!

Help Us Give $100,000 This Giving Tuesday!

You nominate, we donate. 10 charities x 10 thousand dollars hashtage 100kForGivingTuesday Western Financial Group and its Communities Foundation Giving Tuesday and Canadahelps

Share Your Love on Socials

From November 14 until November 27, 2024 at 11:59 PM EST, visit Western Financial Group’s Facebook page. Post a comment nominating your favourite Canadian charity* and share a heartfelt story about their impact. Don’t forget to tag the charity and use the hashtags #100KForGivingTuesday AND #GivingTuesdayCA.

Spread the Buzz

Rally your friends, family, and everyone you know to join in. The more nominations, the merrier!

Create a Lasting Impression (Optional)

Post a short video about your nomination on your Facebook feed using the hashtags #100KForGivingTuesday and #GivingTuesdayCA, and tag your favourite charity. Your video could be featured in our December 3 live stream.

T&C’s apply

Western Financial Group Communities Foundation is the charitable arm of Western Financial Group, dedicated to supporting local communities for over 23 years. Since its inception in 2001, the Foundation has committed more than $9 million to over 150 communities across Canada through local giving, community grants, and employee engagement and volunteerism. Learn more at westerngives.ca


Join the Fun!

Experience the Thrill of Giving LIVE on Dec 3 at 12PM EST on GivingTuesday

 

Mark your calendars for December 3rd at 12 PM EST to join us for a special 45-minute video live stream hosted by internationally renowned journalist and news host Akshay Tandon. During this event, we will reveal the 10 extraordinary charities each receiving a $10,000 donation and share the incredible stories of others.

Joining us are some of Canada’s most recognized influencers and philanthropists, including mega influencer Sarah Nicole Landry, the dynamic force behind The Birds Papaya; the hilarious duo Cat & Nat, known for their #MOMTRUTHS; resiliency scholar and author Dr. Robyne Hanley-Dafoe; Canadian Olympic Gold Medalist Jon Montgomery; and more.

Follow our social media channels, subscribe to our email list to get notified when the live event begins, or tune in here to watch it live.

Get Inspired By Our 12 Days of Giving

Rally your friends, family, school, workplace and community to make a difference for the charities you care about and the people who rely on them.

From performing a random act of kindness, to starting a fundraiser there are so many ways to get involved in this global movement to increase generosity. Explore 12 timely ways to kick off the holiday season!

 
READ MORE

Frequently Asked Questions

Who is Western Financial Group Communities Foundation
and How Are They Involved in GivingTuesday 2024?

Western Financial Group Communities Foundation is the charitable arm of Western Financial Group, dedicated to supporting local communities for over 23 years. Since its inception in 2001, the Foundation has committed more than $9 million to over 150 communities across Canada through local giving, community grants, and employee engagement and volunteerism. Learn more at westerngives.ca.

As passionate community champions and trusted insurance experts, Western Financial Group is providing $100,000 through their Western Communities Foundation to support Canadian charities in honour of this special occasion

To choose the 10 charities, their charity team will create a shortlist of charities from submissions that meet the criteria explained in the terms & conditions. Employees of Western Financial Group will then vote to select the final recipients of the donation.

How did GivingTuesday get started?

GivingTuesday started in 2012 in New York as a way to encourage people to do good and spread generosity within their communities.

This movement was brought to Canada a year later for the same reason and has been a part of Canadians’ lives ever since. In fact, more than ~6 million Canadians participated in GivingTuesday in 2021!

Who started GivingTuesday?

GivingTuesday was founded in Canada by CanadaHelps.org, GIV3 and several other founding partners.

What is special about GivingTuesday?

Where do we start? Not only does it put a spotlight on the amazing work charities are doing across the country, but it also encourages Canadians to do good and give after Black Friday and Cyber Monday.

There is so much power in knowing that together on GivingTuesday we’re all using that Canadian generosity we are so well known for to make our communities a better place.

When did GivingTuesday start in Canada?

GivingTuesday was founded in Canada in 2013 (a year after it started in the United States).

When is GivingTuesday?

GivingTuesday is traditionally the Tuesday after Black Friday. Which means the exact date changes every year. This year GivingTuesday is on Tuesday, December 3rd.

Year Date
2024 Tuesday, December 3
2025 Tuesday, December 2