Small Organizations Can Achieve Big Results with Peer-to-Peer Social Fundraising

Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other “-thons”. In this webinar, CanadaHelps’ VP of Charity Engagement, Paul Nazareth and Chief Marketing Officer Shannon Craig, will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, “right-size” your event, as well as share eight guide posts for maximizing your results.

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About the Presenters

Paul Nazareth, VP Community Engagement, CanadaHelps
Paul Nazareth is VP Community Engagement with CanadaHelps.org, Canada’s leading charity that brings together charities, donors and advisors online. He has worked with charities big and small, as a philanthropic advisor with a bank and now with thousands of charities across Canada. Paul is Chair of the Humber College Postgraduate Fundraising Program Advisory Committee, teaches fundraising with Georgian College and is a national instructor with the Canadian Association of Gift Planners.

Shannon Craig, Chief Marketing and Product Officer, CanadaHelps

A passionate marketer with over 20 years experience, primarily in the high-tech sector, Shannon has extensive product marketing, research, strategic partnership and consumer marketing experience from companies including Kobo, WIND Mobile, Critical Path, FedEx and LEGO. She holds an MBA from the Schulich School of Business. She has a customer-driven approach, extensive high-tech experience, and a proven ability to innovate to drive positive results. Joining CanadaHelps in July 2013, Shannon is fulfilling a long time desire to actively participate in the non-profit sector. In her free time, Shannon enjoys mountain biking and snowboarding with her family, and supporting various programs in her local community.

Updated on November 1, 2024