OUR MISSION

For more than half a century, WWF-Canada has worked to protect and restore nature. As the country’s largest international conservation organization, we connect the power of a strong global network operating in more than 100 countries with on-the-ground conservation efforts across Canada. 

OUR VISION: A Canada with abundant wildlife, where nature and people thrive 

World Wildlife Fund Canada draws on scientific analysis and Indigenous guidance to expand and protect habitats, decrease the amount of carbon in the atmosphere, reduce industrial impacts and, as a result, reverse wildlife loss and fight climate change. Under our bold 10-year plan to Regenerate Canada, all of our conservation efforts drive toward three ambitious goals, designed to get our future back on track: 

• Restore at least one million hectares of lost complex ecosystems that provide essential wildlife habitat and sequester carbon in nature.

• Steward and protect at least 100 million hectares of vital ecosystems for wildlife and communities.     

• Reduce carbon emissions by 30 million tonnes by restoring carbon-rich habitats and protecting Canada’s current carbon stores. 

ABOUT WWF-CANADA

Founded in 1967, WWF-Canada is one of the country’s leading conservation organizations, enjoying the active support of more than 200,000 Canadians.