About Campaign

Economic pressures, lingering stigma and limited access to support have left too many struggling in silence. Post-pandemic,1 in 4 Canadians now reports mental health concerns. In Ontario, youth emergency room visits for mental health and addiction issues have skyrocketed by 136%. Yet 75% of young people hesitate to seek help. Seniors are also deeply affected - 1 in 3 experience crushing loneliness and isolation.At The Awesome Music Project, we’re tackling this crisis head-on by harnessing the power of music to promote mental well-being. Through innovative, inclusive programs, we help young people build confidence and resilience, offer seniors meaningful connections, and create safe spaces where stigma is shattered and healing begins.