About IMAA

The Independent Media Arts Alliance (IMAA) is a member-driven non-profit national organization working to advance and strengthen the media arts community in Canada.  Representing over 60 independent film, video, audio, and new media production, distribution, and exhibition organizations in all parts of the country, the IMAA serves over 10,000 independent media artists and cultural workers.

Our Mission

IMAA is an innovative, dynamic, inclusive, supportive and respectful organization. We actively encourage broad communities to share in our excitement and passion for independent media artists in all their diversity, as they engage with audiences large or small, general or specific. We help create opportunities for artists in film, video, digital art, electronic art and audio art to work together as and when they wish. We create spaces for the independent media arts community to converge and celebrate its many successes.

Robust advocacy is a central focus of our efforts. We are always poised to mobilize, advocate and propagate independent media art in all its forms. We educate the public – using familiar and accessible language – about the value and impact of independent production as a mirror that reflects, challenges and fosters greater understanding of the world.

As an umbrella organization, we connect with media arts organizations and collectives across Canada and throughout the world. We provide a communications hub on issues of importance to our member organizations and independent media artists, and foster specialized knowledge sharing according to members’ global and diverse needs. We analyze and learn from our experiences, to build an understanding of our legacy and history. We rely on and support a secure and confident staff.

Through all of our efforts, we support and promote independent media artists and cultural workers in reaching their highest levels of local, national and international achievement by innovation and inspiring social change.