PAY IT PHOWARD.

Throughout the month of February(Phobruary), the guys from Edmonton’s SnoGlobe Communications like to take their clients, colleagues and friends out for bowls of hot noodly goodness. For each bowl consumed, they donate $5 to the Food Bank.

What started in 2012 as an excuse to get together with some of their favourite people and enjoy delicious Vietnamese soup during a cold, dismal month has turned into a pretty tasty annual fundraiser.

To top things off, they want you to steal this idea. No joke. Take it and really run with it. It's a great way to reconnect, network and enjoy some mo'Pho. And please don't forget to donate. Do it pho yourself, and do it pho the Food Bank!

 “We've been fortunate to do what we do for a couple of decades now. Through ups and downs we've never lost sight just how lucky we are to be able to put food on the table. So, when we came up with the idea for Phobruary, it seemed only right that we do something for those in need.”

Miles Konrad, Partner

TIMES ARE TOUGH AND EDMONTON'S FOOD BANK IS BUSY.

Each month, more than 20,000 people receive food hampers and more than 400,000 meals and snacks are distributed through more than 250 agencies, churches or food depots. Approximately 40 per cent of clients served are children under 18.

YOU CAN HELP.

It's easy. Use the month of Phobruary as your excuse to get together with your friends, family, colleagues and clients over hot, delicious soup… and donate to the Food Bank!