Crossroads is Canada’s leader in providing faith and values media content for people of all ages. 100 Huntley Street, the flagship television program of Crossroads was founded by Rev. David Mainse and is the longest running daily television program in Canada. Crossroads provides relevant messages of faith and inspiration for millions of Canadians and has done so for 60 years. Its mission is to help people of every age and stage become followers of Jesus Christ through inspired media. Crossroads interacts with its viewers via 24/7 prayer lines, and it has also been a highly respected and effective not-for-profit aid agency for over 45 years, having responded in times of natural disaster worldwide, raising funds and partnering with on-site, non-government organizations for emergency relief and long-term rebuilding strategies.

The responsibility for outreach is to the world. Outside North America, C.C.C.I. responds only to requests from organized and established Christian leadership. The role is as a catalyst to the development of indigenous and self-supporting ministry.