We have a big mission: to ensure all children in Canada are equipped with the literacy skills they need to reach their full potential.  

We were founded to help address inequities in early literacy development across the country and to drive change that would enable children in Canada to become the most literate in the world.

We are the only national charity dedicated exclusively to children’s early literacy.

We raise awareness of the importance of early literacy, promote and develop children’s literacy initiatives, champion literacy partners, and empower people to build literacy skills in their homes and communities.

Why? Because building literacy skills in children is one of the most effective ways to ensure they can achieve their full potential in school and throughout life. Literacy opens doors to understanding, empathy, critical thinking, and the capacity for lifelong learning. A more literate nation is healthier, more productive, and more socially engaged.

Yet too many children are being left behind.

Together, we can change this.

Let’s make Canada’s children the most literate in the world.